What is GET?

GET, short for Global Entertainment Token, is a native token issued on the Cardano chain. Its core mission is to become the “universal currency” of the global entertainment industry, connecting multiple entertainment tracks such as music, film, games, sports, and breaking down the barriers between the digital world and real-world assets (RWA).

GET has dual functions:

• Governance Token: Users can participate in decision-making through DAO voting.
• Utility Token: widely used for payment, rights acquisition, and interaction inside and outside the platform.

Structural problems in the current entertainment industry

Despite the massive market value of the global entertainment industry, the structural drawbacks are obvious:

• The income distribution mechanism for artists and creators is opaque;
• Fan characters are passive and only participate as consumers;
• The value chain of content, peripherals, performances, etc. is fragmented, unable to form a unified experience;
• There is a lack of bridging between digital assets (such as NFTs) and real assets.

These issues seriously hinder the sustainable development and deep user participation of the entertainment industry.

The new possibilities brought by Web3

Web3 technology injects new vitality into the entertainment industry:

• Direct support and participation: Fans can directly fund projects through tokens or NFTs;
• Tokenization of content ‘ownership’: Experience and content can be minted and traded through NFTs;
• DAO decision-making mechanism: the community can jointly build the direction of project development;
• Participatory reward economic model: Encouraging users to obtain returns through contributions.

GET is designed around these features, dedicated to building a truly decentralized entertainment co-creation ecosystem.

How does GET solve industry pain points?

The core value provided by GET lies in creating a ‘participatory entertainment economy’:

• Establish a value co-creation mechanism between creators and fans;
• Using blockchain technology to achieve transparent income distribution;
• Provide a unified entertainment user experience, integrating live streaming, NFT, RWA, and other scenarios;
• Achieving creative freedom and community consensus through token governance.

The Rise of RWA Assets and the Bridge Role of GET

As the tokenization of Real World Assets (RWA) accelerates, the bridge value of GET becomes more prominent:

• NFT Tickets: A premium pass to concerts, events, and more;
• Authentication of physical goods and secondary market transactions;
• Tokenization of experiential rights, such as VIP events, photo opportunities, etc.

This type of digital + real-world integration scenario is exactly the ecosystem field that Gate excels at building.

Global market trends and future outlook

According to data forecasts from institutions such as PwC and IFPI, the global entertainment market is expected to exceed $34 trillion in 2028, with the integration of Web3, NFT, XR, and other technologies as the main growth drivers.

The future of entertainment will include:

• Experience-based NFTs (such as tokenized experience tickets, achievement certificates);
• Fan token governance, enabling fans’ project voting rights;
• RWA collaborative content creation;
• Integration of Web3 payment experience (such as GET Pay);
• Generative AI is linked with the creator economy.

GET will serve as the underlying economic and cultural infrastructure of these trends, driving structural innovation in the entertainment industry.

The ecosystem design and token distribution of GET

To support the huge Web3 entertainment economy, the GET team is building a complete ecosystem consisting of platforms, wallets, markets, DAOs, etc.

Token initial distribution is as follows: The initial distribution of GET tokens is as follows:

• 60% for foundation management, including DAO governance, project support, partnership incentives, and liquidity provision
• 15% for project rewards, incentivizing developers and creators
• 15% for marketing and community development
• 5% for ecosystem development and technical support
• 5% is allocated to investors and early users for pre-sale and airdrop

Among them, the project reward part will be released linearly for 60 months to ensure long-term incentives and stable ecological development.

Conclusion:

Global Entertainment Token (GET) is not just a cryptocurrency token, it is a Web3 infrastructure that redefines the structure and value distribution of the global entertainment industry. By combining DAO governance, NFTs, real-world assets, and participation incentives, GET is building a new entertainment economy that is accessible and beneficial to everyone. With the continuous integration of Web3 and RWA, the future of GET is promising.

Gate.io will launch Global Entertainment Token (GET) for the first time and open a limited-time HODLer airdrop activity. Users holding 1 GT can participate for free, sharing 8,000,000 GET tokens without deduction of funds. The airdrop will end at 15:00 on May 14, 2025 (UTC+8), with 100% of tokens unlocked, and the GET/USDT trading pair will start at 19:00 on the same day. Click the link to view details:https://www.gate.io/announcements/article/44903.