Cryptocurrency platforms are continuously innovating to attract and retain users, and among these initiatives, Airdrop has become a powerful tool for building communities and distributing tokens. The well-known exchange Gate recently announced its “CandyDrop Universal Airdrop 3.0” event, which is another iteration of its established token distribution mechanism.

Participation Mechanism: Airdrop Framework Guidelines

The core of CandyDrop Airdrop 3.0 is to reward user activity, especially in contract trading and expanding the community through referrals. The event runs from June 11, 2025, 17:00 (UTC+8) to June 26, 2025, 17:00 (UTC+8), providing users with a concentrated participation period. A total prize pool of 200 ETH is divided into two main parts:Contract trading prize pool 170 ETH and invite friends prize pool 30 ETHThe maximum limit that an individual can share from the total prize pool is 1 ETH, and there are also specific secondary limits for each portion.

To participate, users must explicitly click the “Join” button on the event interface. This crucial step will activate the statistics of user data, emphasizing a clear “opt-in” mechanism. After successfully joining, users can earn “candies” by completing designated tasks. These candies proportionally represent the user’s share in the corresponding prize pool. The distribution of candies is designed with a slight delay, being credited to the user’s account within 1 to 3 hours after task completion, and users should check the candies earned after 3 hours of completing the task.

Contract Trading Driven: 170 ETH Prize Pool

A large portion of the Airdrop — 170 ETH — is allocated to users who participate in contract trading. The main qualification for participating in this prize pool is that during the event, the contract trading volume of any cryptocurrency reaches or exceeds 10 USDT. The trading volume calculation method is the opening volume plus the closing volume. Each time the 10 USDT threshold is reached, users can receive 1 “candy”.

The distribution formula for this prize pool is quite simple: the airdrop reward received by individual users is calculated by the ratio of the number of candies they receive to the total number of candies received by all participating users, multiplied by 170 ETH prize pool. This proportional distribution model ensures that users who contribute more to the platform’s trading volume and thus receive more candies can receive a larger share of the rewards. This is a typical example of incentivizing core platform activities through a quantifiable reward system. The relatively low threshold of 10 USDT is aimed at benefiting a wide user base and may encourage new users to explore contract trading on Gate.

Beyond Airdrop: Strategic Insights from Gate

Although the CandyDrop Airdrop 3.0 provides users with a direct opportunity to earn ETH, it also showcases Gate’s ongoing strategy. By linking most of the airdrop to contract trading volume, Gate directly encourages users to engage with one of its core products. An increase in contract trading volume can enhance liquidity, narrow spreads, and ultimately create a more attractive trading environment for all users. This, in turn, can promote sustained user growth and platform revenue.

Emphasizing the invitation of “valid friends” who also engage in trading goes beyond simple user acquisition; it aims to achieveActive User AcquisitionThis strategy, which focuses on quality rather than quantity in user growth, is a more sustainable approach to building a strong and active community. Active users are more likely to engage with other platform features, provide valuable feedback, and contribute to the overall vitality of the Gate ecosystem.

In addition, such airdrops can generate huge attention and attract new users who might not have considered Gate. This marketing effect, although not explicitly stated, is undoubtedly an additional benefit of such activities. The relatively low participation threshold (10 USDT trading volume) allows it to reach a wide audience, potentially bringing new users into contract trading, a more advanced financial product.

The periodicity of the CandyDrop event has now entered its third iteration, indicating that Gate views it as a successful and indispensable part of its user engagement strategy. This suggests ongoing efforts to reward its community and incentivize desired behaviors, thereby fostering loyalty and driving platform adoption.

Conclusion: The integration of incentives and ecosystem development

Gate’s CandyDrop Airdrop 3.0 represents a carefully planned initiative aimed at stimulating user activity and expanding its community. By strategically linking rewards to specific actions such as contract trading and qualified referrals, the platform aims to achieve multiple goals: increase trading volume, attract genuinely active new users, and strengthen community loyalty. While the allure of ETH rewards is a powerful incentive, its underlying mechanism reveals a complex approach to ecosystem development. As the event progresses, its success will undoubtedly be measured not only by the number of participants but also by its lasting impact on the Gate user base and the continued vitality of its trading environment. For participants, understanding the nuances of the rules and being mindful of the inherent risks in cryptocurrency trading will be key to maximizing their potential returns in this significant Airdrop event.

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